Why Using Promotional Products is Still Effective
Posted by Zoe Geoffrion , on Aug, 2015
Just about everywhere you go you will see some type of promotional product or strategy. Whether it is on a billboard or a t-shirt that all of the staff at the local market were wearing, it is everywhere. This means that eyes are always on these promotional products and hundreds and thousands of potential customers could be coming to your daily.
Many people have assumed that this form of marketing is dead but it is actually more important and popular as ever. Promotional products and apparel are an extremely effective way to market your business and it doesn’t have to cost you an arm and a leg.
So, what’s the point?
Promotional products and apparel put your brand out there for everyone to see. Once people begin to see these products, they will begin to recognize your brand and want to put a face with the name. In the long run, this drives more sales to your business and also gives you the opportunity to meet potential customers.
Popular Items to Use
Most of the time it will depend on the type of business you are trying to promote, so you should keep that in mind when choosing apparel and products to promote. There are however, some products that are universal and can be used with just about any type of business.
* T-shirts, hats, and sweat bands
* Calendars, glasses, and mugs
* Tote bags and purses
* Note pads, pencils, rulers, pens, and erasers
These are traditionally the most common items you will see used as promotional items for a business. Keychains and magnets are also very common promotional items.
When to Market
Depending on the amount of time that you have available you can distribute any time you wish. Company meetings and get-togethers make for great promotional opportunities. If you have a meeting with a potential client this is also a good time to bring some extra company pens and note pads for them to take notes on. Trade shows and vendor events also make for great opportunities to meet new customers and hand out promotional items. Everybody loves free stuff and you may gain some new customers out of it.
Take some time out of your schedule every single week to market your business with promotional products and apparel. You will soon find that a brand will slowly start to build up and everyone will know who you are and what you have to offer.
Know more about promotional apparel.