Posted by Zoe Geoffrion , on Jul, 2016
Most consumers and business owners alike have no idea that signs in Santa Barbara work or why it’s so. However, they can be one of the most important things to consider for small business owners, for multiple reasons. Understanding why they work can help you determine whether you should invest in new signage now.
The primary reason to invest in signage is so that people know where you are. A large sign can be placed near the highway with quick, easy directions, such as “take next exit and turn right” or something similar. Building-mounted versions or those near to your store can also help people figure out where you’re located.
Brand And Promises
The sign you choose must be bright, welcoming and neat. It should convey to potential customers that you have higher standards than competitors, you’re different and that your brand promises them excellence. Therefore, the sign you choose should be kept clean and in good working condition.
Hotels and restaurants have a lot of competition, especially if they’re near to the highway. Therefore, you must ensure that people know ahead of time that you’re there and what they’ll get from you. Many companies are now also going head to head (sometimes literally) with their competition by moving in next door or within the same block. You want as much overflow from other shops as possible so that people are willing to stop in and see what you provide.
Signs in Santa Barbara can also create that online-offline connection. Some people are putting their business name and information to their social media outlets. Most consumers have smartphones and can immediately access that information to determine if they should go inside.
Your signage can also be used during community gatherings and local events to attract any event attendees who walk or drive by.