Posted by Zoe Geoffrion , on Jan, 2018
Now is an excellent time to start thinking about your next trade show. Instead of renting a trade show display as you may have done in the past, now is the ideal time to start on a custom design. When you do, you will quickly learn that custom exhibits get more attention and they can deliver better results. They do not have to be harder to purchase or design, and you can still get them within your budget. Why not choose a custom display this year?
It Starts with Information
When you are ready to consider custom exhibits, choose a company that really explores what your needs and goals are. You need them to provide a needs analysis and project concepts. You want them to help you to think about all of the ways your display is going to connect with your clients and customers. And, you want to ensure that your branding, marketing campaign, products, and services all mesh well with this plan.
Then, there are the technical components to custom exhibits. For example, your team should help you with the logistics of the process – shipping the labor, and the storage of it. They should also handle the entire exhibit build process. And, when it is time to do so, they should work closely with you to get it where it needs to go. Most importantly, you want a company that is going to give you options and helps you to see what’s best for your next show.
Custom exhibits stand out, and they communicate a message to anyone at the show. They tell them, clearly, that you are committed to providing a quality product and services and that you mean business. When it comes down to it, these stand out from the competition hands down.