Posted by Zoe Geoffrion , on Jul, 2018
According to an article on AdAge.com from 2017, only 8% of brands were thinking about using any type of VR advertising. While it is understandable that many companies might not want to invest in a high-quality VR experience and advertisement, it is important to remember that those are not the only ways that you can advertise with VR.
Through the use of custom brand VR headsets, it is possible for companies to put their own brand onto VR headsets, which can then be sold or given away to prospective customers. Using VR for advertising in this manner can provide quite a few benefits, as you will see below.
Affordable Way to Advertise
When you think about some of the other ways that companies tend to advertise, such as massive print campaigns, radio and television campaigns, and the like, they are spending a lot of money. It is possible to get custom brand VR headsets that are affordable and that can do a great job of advertising your company.
People Will Keep the “Advertisement”
When most people see a typical advertisement, it is out of their memory in just a short time. When they see a flyer in the mail, they might look at it and throw it away. They will not always remember the commercial that they saw on television or heard on the radio. However, what they will remember is your company’s name and logo whenever they put on their VR headset. This is an advertisement that people are going to keep for a long time.
It Is Different from the Competition
You will find that many people have not even thought about this type of advertising yet, which means you could get out ahead of the competition. If you have been looking for an interesting and new way to advertise that is fun and that can provide you with something that is more substantive and long-lasting, custom brand VR headsets can work out quite well.
Of course, if you are going to choose this option, you do need to be careful. You want to make sure that you are working with only the very best companies to provide you with these custom brand VR headsets that you can use for your advertising. It is important to make sure that not only the printing and branding looks great, but also that the device itself is going to be worth keeping.