Trade Show Tips for Success
Posted by Zoe Geoffrion , on Aug, 2018
Attending a trade show can transform and elevate your business by granting you exposure on a massive scale, earning you new clients, and putting your brand in the spotlight. But just showing up isn’t enough to get noticed.
Customize Your Booth
In NYC, custom trade show exhibit rentals can make all the difference when it comes to drawing in foot traffic. Personalized, professional attention from designers and industry experts will guarantee a bespoke exhibit that represents your brand perfectly, says Nimlok. Consulting with a creative team will help you bring your visions to life– or build one you didn’t think possible. Traditional-looking booths are easy to pass by, but a uniquely designed booth complete with dynamic lighting, design, and technology will pique interest. When it comes to the intense competition of NYC, trade show exhibit rentals are a must.
Use Social Media
Social media can be your best friend when it comes to exposure and marketing. Hype up your brand and your presence at the trade show well in advance of the actual date to create hype. Stay active and interactive during the actual event, and make sure to use your company’s hashtags. The more social media accounts you keep up-to-date and managed, the more people you’ll reach. Interact with people’s posts about your company and give them a reason to see that you’re invested in their experience with your brand.
Have Stellar Staff
A booth with bored-looking staff who are staring into their phones and not greeting passerby is not a booth worth visiting. Make sure that your team is ready to engage with attendees, skilled with sales, and prepared to adequately represent your brand. But avoid encouraging them to be too aggressive or pushy– that can drive potential clients away.
When you keep the above tips in mind, you’re guaranteed to experience a successful trade show.
