4 Ways to Improve Your Trade Show ROI
Posted by Zoe Geoffrion , on Apr, 2018
It is vital to find ways to increase your trade show ROI. Mistakes could easily derail the entire experience and leave you with nothing but cold leads. Here’s how to make the most of it.
Fix your booth
It’s easy for guests to get overwhelmed in the trade show environment. With plenty of distractions, guests can easily tune out and not pay attention. One way to get through the noise and clutter is to find a trade show display that’s going to stand out. Find display providers offering custom-made solutions that are going to make the right impression with your audience.
Know your message
A memorable booth can easily grab the attention and interest of your target market. One way to achieve that is through messaging that’s consistent with your brand and image. When you put together your booth, make sure you’re using materials that are reflective of your brand and business. Look for a trade show display provider that offers top-notch products and quality services. That’s one way to get displays that promote your business.
Know your market
To know what marketing materials will resonate with your audience, you’ll need to know your audience inside and out. Be obsessed with them. Find out what they like and what platforms matter to them. Knowing all these things will help get better at delivering the kind of trade show experience they’ll love.
Go with targeted promotions
These days, it’s no longer enough to give away freebies and prizes to get people to your booth, Business says. That’s a waste of your time and money. It’s better to do a bit of pre-event outreach to boost attendance numbers before the day of the event. That way, when you start giving away prizes, you’re going to pick people off your target market.
