Posted by Zoe Geoffrion , on Nov, 2017
In the business world, especially nowadays, you will hear “SEO” tossed around like confetti. It’s used so much, it has practically lost all meaning. But SEO does in fact mean something, something very important to anyone managing a business in today’s market. So, if you need to increase the local SEO for your company in Miami, and you barely grasp what SEO even is, the answers are as follows.
What is SEO?
SEO stands for “Search Engine Optimization”, which refers to the techniques implemented by companies to raise the position of their company’s website on search engine result pages. As it turns out, those aren’t just picked at random, as there are a myriad of techniques, methods, and strategies to pull up your site’s standing with Google. These techniques include:
* More accurate or relevant keywords throughout your site
* Better calls to action
* Meta descriptions (the descriptions for sites below the links on the results page) with denser keywords and better descriptions.
* Better H1 tags
Among many others. SEO methods have been changing and adapting almost as long as Google has been around.
Why is it important?
SEO is important because where your site is on the google search engine results page is paramount to your site’s success. Google and other search engines like it are the only way most people experience new content and websites. If your site is on page two of that results page, do not expect any large group of people to come across your site in the near future. While placement depends on proper manipulation of the google algorithm, the general public has come to view placement as a mark of quality, and there is nothing you can do but play by those rules. Better SEO increases your good standing with the public, as it reflects professionalism, quality, and a good grasp on what your brand is and how to convey it.
For the uninitiated, SEO can seem like nothing to be worked up over. But anyone who knows the modern business world well, knows how intrinsic it is to the long term success of their business in today’s market. So remember this when the subject of SEO comes up at the next meeting.