Posted by Zoe Geoffrion , on Dec, 2016
If you are like most people you have been put on hold when you call a business, music on hold equipment is responsible for the music that you hear while you are waiting. The music serves a couple of purposes, but none greater than letting you know that you were not disconnected and help is on the way. As a business owner making sure that your clients/customers are not listening to dead air while they wait on hold is important for the same reason that it is important when you are the consumer on hold.
You Can Afford It
While you may not be losing sleep about what your clients and customers think about when they are put on hold, it is still a very important consideration. Music on hold equipment gives your business that professional, polished feel that consumers and other businesses look for. The cost for the equipment is relatively low if you know where to buy it and the return comes back quickly in the form of:
Fewer hang-ups due to agitated clients/customers
Advertising additional products that your customer might not know about
A more professional/polished presentation
Easier to endure wait times
Being placed on hold is enough to send some clients/customers for a tail spin, a little music can go a long way in making the hold time less irritating. Not to mention, you’ll have an opportunity to tell them about all your services in a non-aggressive way. Many advertising on hold users report the service paying for itself via upsells, year after year.
Plus, music just makes wait times more manageable for everyone! The question isn’t can you afford the equipment but more correctly, can you NOT afford to have this equipment. Building trust in your business starts with the simple things that show people that their comfort is important to you!
Captive Audience Marketing Inc has the affordable equipment that makes music on hold a cost-effective option!