Posted by Zoe Geoffrion , on Jun, 2016
Many businesses have discovered that rack cards are a great way to introduce their business. They are the perfect size to be used in a number of ways and are also a very affordable choice. Because rack cards are so diverse there are a few things you should keep in mind when designing them for your Los Angeles printing company.
Where They Will Be Used
When designing your rack cards consider all of the ways you might be using and ensure that the most important message will be visible. For example if they will be on display in an actual rack or within some sort of holder you want to make sure you can read the headline or see the image clearly. If they won’t be used on a display unit and perhaps you are using them as small signs then you might have a little more leeway in your design and layout. Your printing company Los Angeles will provide specs to assist you with the layout.
Who You Are
Rack cards can let people know a little about yourself and ca be used to announce your arrival in the neighborhood, arrival into a new office building or an event. You want to be certain you make it clear who you are and what you do using your logo colors and logo prominently. You can use guerrilla marketing tactics that will intrigue in order to drive people to your website to find out what you are all about as well. From using a simple image to one intriguing word you can create a buzz and get people talking. Some companies may create an interesting web domain and simply placed that on a card with an image or a plain background in one of their logo colors.
Space at a Premium
Because rack cards are small you want to use your space wisely. Most people will go the conventional route so be certain you have all the info you need including what you are offering, how to contact you and of course a call to action. Avoid trying to tell them everything about you. Instead either go the guerrilla route or choose a specific product or service you want to promote. Think seasonal, new customer discounts, event details or a general message about your brand instead of trying to cram an entire menu or too much info people will never be able to read. You may just find that rack cards are the little engine that could get your business noticed in your neighborhood.